On March 21st, Lannister attended the 100th China Food&Drinks Fair in Chengdu.
Since 1955, China Food & Drinks Fair (CFDF), known as the "Barometer" of China's Food and Drinks Industry, is one of the earliest, large-scale and professional exhibitions in China.
CFDF is sponsored by China Sugar and Alcohol Group Corporation twice a year in spring and autumn respectively.
So far, every session of CFDF covered an area of more than 100,000m2, with 3,000 exhibitors and over 150,000 professional purchasers
and the total transaction amount of about CNY 20 billion. CFDF is reputed as “The First Event” in the industry as a fair with a long history,
a large scale, and a far-reaching influence in China’s Food and Drinks Industry.
Lannister is honored to participate in the CFDF event for the 8th time.
The number of customers who come to visit, wine tasting and business negotiation is endless.
Since its establishment in 2012, Lannister Wine Group has been adhering to the corporate culture of “life, simplicity and beauty”
and has penetrated more than 400 food and beverage outlets, well-known wine chain stores and
airport franchise stores in Australia. The business covers Beijing, Tianjin, Northeast China, North China, Shanghai and Delta, Guangzhou, Shenzhen
and the Pearl River Delta region, Hainan, and the vast northwest and southwest regions.